Blogs

  The Problem of Free Perfume Samples: Why Sephora’s Model is Changing For years, free perfume and beauty samples were a defining feature of the prestige retail experience, especially at major beauty chains like Sephora. These samples served as a way for customers to try luxury products without committing to full‑size purchases, building trust, encouraging experimentation, and ultimately driving sales. However, as of 2026, that model is evolving — and many long‑time shoppers feel that the value of the free sample has been diminished or even lost entirely. The core problem lies in the tension between marketing value and the operational costs and logistics associated with providing free samples at scale. At its core, Sephora does still offer free samples with online orders: customers can choose up to two free beauty samples with qualifying merchandise purchases at checkout, and these are automatically added if available. However, the experience has become increasingly unpredictable...

 In many countries, “welcome package” programs for newborns have become part of social policy or a tool for encouraging childbirth. Their main idea is to provide a child with a basic set of essential items while also engaging parents in systems of medical monitoring and social support. A classic example is the Finnish “baby box.” This state program has been operating since 1949 and provides every family with a package containing dozens of items for infant care—clothing, hygiene products, blankets, and educational materials. The box itself can be used as the baby’s first crib. Parents can choose a cash benefit instead, but about two-thirds of families prefer the box. The program has become a symbol of equality-oriented social policy and was originally aimed at reducing infant mortality and supporting families during the first months after a child’s birth. The Finnish model has proven extremely influential. According to researchers, different versions of the “baby box” have already b...